In 2021, many changes occurred in the world of paid marketing. As a result, many new trends emerged. While we can’t predict what the future holds, we can certainly expect some exciting new ideas in 2022.

Since pay-per-click (PPC) advertising was first introduced, marketers have been figuring out how to use it to the fullest potential. Therefore, it’s crucial to stay up-to-date with the latest trends and improvements in the online paid marketing industry.

Paid Marketing: Trends in 2022

Artificial Intelligence

AI is becoming more prevalent in the world of PPC marketing. With its ability to analyze and improve the performance of ads, it is becoming a vital component of any effective campaign. Artificial Intelligence is not a new concept, but it is already widely used and is expected to transform how we live.

PPC Automation

As the demand for automation grows, so do the processes that help businesses reach their goals online. In 2022, digital paid marketing automation will become one of the most significant trends in the industry. Although it’s widely believed that digital marketing automation is here to stay, many people still aren’t fully aware of how much support they have for pay-per-clicks. In 2022, we expect more support for ad testing, data diagnostics, and call-to-action analysis. This support will help improve the efficiency of all PPC campaigns.

Tik Tok

Tik Tok will now streamline its marketing efforts by using Shopify. This app is expected to reach over a billion in 2022 as its popularity grows. With its robust user base and innovative video advertising platform, it is well-positioned to become the leading social media platform in the world. The rise of social media platforms such as Facebook and Instagram have been vital for the steady growth of pay-per-click paid marketing advertising.

Lead Tracking Tools

Although Google is getting more automated, it still can’t ensure that your ads are relevant. So instead, you have to focus on creating ads that engage your target audience to help improve your performance. Working with paid marketing such as Google Ads can get solid PPC conversions that may have otherwise been missed. The quality score remains an essential aspect of any campaign and will continue to be in 2022.

PPC Affiliate Marketing

Performance-based affiliate marketing is different from PPC. This strategy is where marketers get paid when their websites display ads next to their content. Though it has its downfalls, affiliate marketing is still a promising trend in 2022 due to its numerous advantages. The way affiliate marketing is executed depends on the platform and the affiliate’s goals. While it’s possible to run a successful campaign on a limited budget, it requires more effort and transparency to meet the affiliate’s approval.

SaaS Marketing

As software continues to improve and become more sophisticated, it is often difficult to justify purchasing software updates over and over. In addition, the emergence of Software as a Service (SaaS) platforms has taken the pressure away from businesses to select the right software to help them achieve their goals.


Can your company keep up with the trends in paid marketing? If not, StickyLeads can help. Our marketing experts stay on top of all emerging trends and assist our clients with incorporating those trends into their marketing strategies. So contact us today at 757-390-0748 and see what we can do for you.