Google Ads are an effective tool for business owners and individuals who want to promote their products and services. You can use these ads to scale up your operation and target your customer base. But maybe you don’t know how to make your Google AdWords stand out.

StickyLeads helps customers develop and implement their digital marketing plans, including creating ads. In today’s post, we’ll show you how to make your ads stand out from everyone else’s ads.

How We Make Google Ads That Stand Out

Creating Google Ads is not as difficult to use as many people think, and there are plenty of ways to make your advertisements shine.

Use Relevant Keywords

Keywords are crucial for effective advertisement. If you want to reach your audience, you need to use keywords to attract and grab your audience’s attention. In other words, your keywords need to have a purpose and be relevant to your customers. So, when generating keywords for your ads, use words that maximize your searchability.

Set Up Goals For Your Ad

After creating relevant keywords, set goals for your Google Ads. For example, your goals list could include getting more calls, receiving more website traffic, and enticing people to visit your business in person. Setting these goals helps center and focus the Ads you create.

Target Your Audience

Target your audience based on your location. Google Ads lets you geo-target your customers locally or globally. Of course, the more widespread you want your ad to be, the more money you will have to pay. But you can pinpoint your customers in a specific location, as well. Doing this will make it easier to come up with a list of keywords and ideas for marketing.

Market Analysis For Google AdWords

Finally, to make Google Ads stand out, analyze your target audience. Figure out what they want, what keyword themes will work for them, what they are interested in, and what is popular with people who are in your customer base.

Doing this research will optimize Google Adwords. Knowing what people want out of your products and services can give you a leg up when it comes to advertising on any platform.


Does your business need help with Google AdWords development? StickyLeads can help. Our experts can help you with each step to ensure your Ads get the best results. Contact us today at 757-390-0748.