Creating and perpetuating advertisements through Google’s advertising platform is an efficient and effective way to reach your target audience. While it is easy to use, it is essential to understand how to optimize your Google Ads budget. Advertising is a necessity for nearly all businesses. While it can be difficult to ultimately measure your return. The best way to ensure that you aren’t wasting your money is by creating an appropriate budget and keeping your costs under control. Here are a few ways to ensure that you are managing your expenses well.

Use the Keyword Tool

Google’s easy-to-use keyword tool does all of the legwork regarding research for relevant keywords. This tool helps you choose the keywords that will create the most optimal profits for your SEO or PPC advertising campaign.

The keyword tool works by providing the words or phrases that are relevant to the services or products that you provide. This tool guarantees that your advertisements are delivered to the right audience. While it is common to assume that you should send advertising to as many people as possible, this approach creates a great deal of waste. Instead, understand your prospective customers’ search words. Then link those words to your product.  This system is much more effective.

Make Sure Your Conversion Tracking is Properly Set

Without properly setting up your conversion tracking, you will not know either how well or how poorly your current advertising is performing. The best way to do this is by setting up the right Google Ads conversion tag, which should be clearly stated within most documentation from eCommerce platforms.

If your platform has multiple checkouts, but you only measure one’s analytics, this can also significantly impact your analytics and metrics. It is also essential to ensure that you are using revenue figures from the Completed Scale conversions rather than the Add to Cart conversions. The most important aspect of proper analytics is making sure that you understand your modifications’ value and their contribution to the big picture.

When In Doubt, Hire a Professional

Google Ads is all fun and games until it is time to pay the bill, and there is nothing worse than advertising that didn’t work – it is money going down the (digital) drain. Suppose you don’t have the time to master the science and art behind initiating and managing a Google advertising campaign. In that case, it may be a good idea to hire an individual or agency who is well versed in practice.


Need help deciding how to use Google Ads to best benefit your business? StickyLeads can help. Our experts will help you stretch your advertising dollars and get the best possible returns. Call us at 919-772-4663.