Marketing is a vital part of any successful business but knowing how to target and engage your audience can feel like a monumental task. Customers are constantly bombarded with information, and with over half a billion active sites as competition, how do you stand out from the crowd? That’s where Subject Matter Experts come into play. Subject Matter Experts (SMEs) convert your paid search strategy into a faithful customer base engaged in what you have to say.

Paid Search Strategy: Using Subject Matter Experts

What Are Subject Matter Experts?

As the name suggests, SMEs are experts in a specific subject, and they help you get the most out of your site. SMEs are Search Engine Optimization (SEO) experts with the knowledge of what it takes to set your blog or marketing material apart from the rest. With so much competition out there, you need SMEs to help your site succeed.

What Do Subject Matter Experts Do?

When you need someone with expertise in your subject area, turn to an SME to help with everything from brainstorming and implementation to writing and promotion. Here are examples of what a Subject Matter Expert will do for you.

Raise Your E-A-T Score – Chances are you’ve heard of SEO, but did you know that your E-A-T score is equally important? E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a tool Google uses to evaluate the quality of a website. SMEs are well-versed in improving your E-A-T score, helping you rate higher with Google.

Gain Trust – SMEs know how to convert your customer’s questions into practical and reliable answers, gaining their trust in your sites’ ability to deliver premium content.

Improve Content – Low-quality content kills blogs and websites. SMEs ensure only the highest quality content is on your site, drawing readers back again and again.

Use The Right Lingo – Say goodbye to dated jargon; an SME keeps your site up to date on the latest terminology to engage your readers.

Streamlines Content – SMEs make your content creation efficient, from research to writing and publishing.


We know having a Subject Matter Expert is vital to the prosperity of your site, so let our creative and thoughtful team set you on the path to success. In addition, we are proud to be a Google Premier Partner, an honor only 3% of Google partners achieve. With StickyLeads, you get the successful results your company needs from paid search strategy. Contact us today at 757-390-0748.