Google assigns the Ad Quality Score to each ad based on its relevance to the keyword or topic searched. The better your quality score, the more likely your business will appear above others with lower scores in search results. This article will explore what an ad quality score is and how it works.

Why Is Ad Quality Score Important?

Advertisers pay very close attention to their ad quality scores. It is crucial to have a high-quality score to compete with other advertisers. The better the quality score, the more chances to perform better in the market with potential clients. The quality score is essential because it determines where the ad will show up in Google search results.

Factors That Determine the Ad Quality Score

Many different factors determine an ad quality score. Three significant factors are:

  • Clickthrough Rate
  • Ad Relevance
  • Landing Pages

Certain other factors also affect the ad quality score, but some of these factors aren’t openly known. They are kept secret so the process cannot be artificially manipulated. Remember that the ad quality score is not a key performance indicator, so it wouldn’t be helpful to analyze it with the rest of the Key Performance Indicators (KPIs).

Specific Factors for Determining Quality Score for Google AdWords

Now let’s take a look at an updated list of factors for determining the quality score for Google AdWords.

  • Clickthrough rate
  • Past CTR of the URL
  • Account history
  • Quality of your landing pages
  • Ad Relevance
  • Keywords Search Relevance
  • Targeted devices
  • Geographic performances
  • Ads performance on different sites

What Are The Benefits Of Improving Google Quality Score?

There are many benefits to having a high ad quality score. The first benefit is that it will determine if your campaign has the right keywords and targeting settings. A Quality Score goes up when Google likes what they see and makes specific targeted traffic available. You will have more opportunities to outrank your competitors, and finally, you can save money because you will get a lot of value and benefits from your advertisements. So the higher the quality of your ad, the more money you will save.

How Can You Bring Up Your Google Ad Quality Score?

Now you know the benefits of having a higher Google ad quality score. So you need to invest in improving your Google ad quality score. You can take the following steps to improve your Google ad quality score.

  • Improve keyword research.
  • Improve the text in your advertisements
  • Optimize your landing pages.
  • Exclude negative keywords and avoid negative SEO


If you are having trouble improving your Google AdWords ad quality score, then maybe it’s time for you to hire a specialized professional service for the task. StickyLeads can help you improve your ad quality score by improving the quality of ads and by working on all factors that might affect your ad score. Contact us at 757-390-0748 and see what we can do for you.