Many jobs have taken on a new focus or specialty to accommodate online platforms, social media, and other digitized mediums in today’s digital advertising world. Marketing is no different, in that digital marketing has become a job of high importance for many kinds of businesses. But what does a digital marketer do exactly? This article will explain the types of things digital marketers do in their day-to-day job responsibilities.

What Is a Digital Marketer?

First, we need to establish what a digital marketer is. Marketers, in general, take a product, brand, or idea, and they sell it to potential customers and consumers. This job is accomplished through advertisements, informational materials, articles, or commercials.

Digital marketers do much the same thing. They are marketers who work in the digital space. They must engage with potential customers digitally, accessing demographics on social media platforms, streaming sites, or news platforms. Any digital medium is fair game for a digital marketer to use.

What Do They Do?

Digital marketers carry out the advertising and marketing needs of the brand or company that employs them. The job translates into many tasks, projects, and campaigns that they engage in to help sell a product or brand. Some common areas that digital marketers work in are SEO, content marketing, and data & analytics. Let’s go through each of these to give you an idea of what they are.

Search Engine Optimization (SEO)

SEO is the process of using Google analytics to determine what keywords and search phrases are most commonly searched. This information is then used to make it easier for potential customers to navigate a particular website.

Content Marketing

Content marketing relates to any content used to attract potential buyers. It can include many different mediums, but some of the most common are videos, blogs, articles, podcasts, whitepapers, case studies, or e-books. Digital marketers work to produce content like this to help sell their brand.

Data & Analytics

Data and analytics are essential to market on a digital level effectively. By tracking reports, surveys, and key performance indicators, digital marketers can determine what kind of marketing strategy works best and what doesn’t.


Does your small business have a digital marketer? StickyLeads can help. Our digital advertising experts can recommend the most effective way to use digital platforms to expand your business. Contact us at 757-390-0748 and see what we can do for you.