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Should I Bid On My Branded PPC Keywords?

Should I Bid On My Branded PPC Keywords?

This question is frequently recurring with our customers and the answer is generally yes. Here’s why: A. If you have a strong brand it’s likely that your competitors are trying to steal your traffic. The typical formula for success teaches AdWords managers that if a competitor is successful you should duplicate what they are doing […]

YouTube Marketing 101

YouTube Marketing 101

YouTube Marketing Best Practices With so many different platforms and methods constantly emerging on the digital marketing scene, it can be difficult if not overwhelming to choose where to focus your efforts. One thing a lot of experts agree on is the rising importance and effectiveness of YouTube marketing…

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