Paid Search Strategy

Facebook Ads

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Business: Meet Social

Facebook has more than 2 billion monthly active users. Social media has become the latest norm in our digital lives, allowing us to keep in touch, share content, and interact with one another in real time regardless of geography. It’s also has created unparalleled opportunities for businesses to connect with their potential customers based on discrete interests and behaviors. Facebook allows advertisers to target users down to their zip code, and a well-managed campaign can generate a significant ROI. At StickyLeads, we create and manage beautiful Facebook campaigns using Lookalike Audiences that generate leads day after day.

1B People

The number of daily active users on Facebook.

Imagery First

Facebook ads have unique features and constraints that must be considered when creating ads. For example, Facebook ads are heavily driven by images and usually feature short and punchy copywriting. For this reason, it is critical to take the time to create a relevant, compelling, and eye-catching visual for your Facebook ad.

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Interests, Behaviors, Buyers

Facebook ads are driven by data that is unique to the social platform. This data allows advertisers to create an audience profile based on characteristics like age, income, location, occupation, interests, behaviors, and even the high school they attended. Using our advanced knowledge of Facebook targeting, StickyLeads smartly connects with and appeals to your ideal buyer.

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Incremental Performance Gains

At StickyLeads, we are committed to improving the performance of our clients’ ads. We achieve this by monitoring daily performance metrics and routinely split testing ad content, imagery, and experience. We further test bidding, targeting criteria, and the delivery schedule. This translates to more leads for less ad spend over the long-run.

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Facebook Generates Leads

The team at StickyLeads understands that clicks are not conversions. We create and manage Facebook ad campaigns that are creative, compelling, and target people who are most likely to be interested in buying your product or service. In addition, StickyLeads provides tracks metrics like lead volume, cost-per-lead, and overall ROI. To learn more about how we can help you grow your business with Facebook Ads, and why we care about the metrics that matter, ask the team at StickyLeads for a free consultation.

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