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Increase Engagement On Your LinkedIn Company Page

Increase Engagement On Your LinkedIn Company Page

One of the most important social media platforms for professional networking is LinkedIn. It has approximately 740 million users and 55 million registered companies. Other platforms like Facebook are a combination of personal and professional information sharing. LinkedIn is focused on the professional side of things. Social Media Marketing With LinkedIn LinkedIn is an excellent […]

Why A High-Converting Landing Page Is Not Enough

Why A High-Converting Landing Page Is Not Enough

Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any […]

The 7-Second Website Conversion Test

The 7-Second Website Conversion Test

Engaging visitors on your website is key to converting those visitors into customers.  Turning visits into money is the goal of a business website.  Whether you are selling products or services, attracting paying customers is how to grow a business.  A website can only do that if your homepage is finetuned to attract the people […]

4 Tips For Your Twitter Strategy

4 Tips For Your Twitter Strategy

Though some may malign the content, Twitter remains a viable and valuable social media marketing tool. Like any tool, however, it’s only effective if used properly. To use Twitter effectively, it’s essential to make the most of the medium’s unique feature – the speed of content release to the audience. The downside to this is […]

Your Guide To Managing A Facebook Business Page

Your Guide To Managing A Facebook Business Page

Some might say that the impact and importance of Facebook have waned in recent years, but it remains a valuable social media marketing tool. Like any older tool, though, it needs to be utilized appropriately to be effective. A Facebook business page allows quick and easy access to billions of users, even in modern times. […]

Using Hashtags to Increase Your Reach

Using Hashtags to Increase Your Reach

To use hashtags for advertising or not? This question lingers in the minds of digital advertising teams and individual business owners alike. According to a Twitter study, using hashtags increases audience engagement by 50% for brands and up to 100% for individuals. Other researchers suggest that a post with at least one hashtag enjoys 392% […]

What Are Call Tracking Metrics And Why Should They Matter To You?

What Are Call Tracking Metrics And Why Should They Matter To You?

In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion. However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect […]

Squarespace vs. WordPress – What’s The Difference?

Squarespace vs. WordPress – What’s The Difference?

When it comes to website conversion, two of the more popular domains are Squarespace and WordPress. Both allow a company or individual to create a varied and versatile site to handle their needs. Both sites have their advantages and downsides, though, in the long term. WordPress tends to be the preferred site for people to […]

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