The secret to great marketing is knowing your audience. And that means the finer details of your target demographic, not simply shouting in a public square at anyone walking by. Your landing page is intended to grab the attention and engage that passerby. Therefore, your landing page creation has to be crafted carefully to be […]
Let’s face it – in the fast-paced world of business, you have a limited amount of time to convince someone to make a purchase, and, on the Internet, the competition is fierce. Landing pages, ad design, & creative content all need to come together to impact the reader, but they often fail to do just […]
Nowadays, paid marketing strategies can have veteran marketers spending more than planned without realizing it because factors in the ad world change over time. Here are common ways many companies’ ad budgets could unknowingly be going to waste. Google AdWords: Wasteful Practices to Watch Directing Part of the Budget Towards Bad Search Terms Misdirecting funds […]
Business isn’t just about being the first on the scene; it’s also about knowing how to pivot and adapt when conditions change, especially during times of economic upheaval. Businesses most accustomed to moving out of the way of the oncoming train of an economic downturn are likely to survive. Even so, it is still somewhat […]
Pay-Per-Click (PPC) is an online marketing model. Google AdWords is the PPC service offered by Google. Most businesses deploy PPC to promote their content, website, and brand by targeting specific keywords to generate leads or traffic. Google AdWords makes it possible for people to see a business’s ad when searching Google. Therefore, knowing how to […]
Several fundamental truths apply to every business. First, products and services are every company’s lifeline. Second, every business has a brand and brand reputation matters. But what is the importance of reputation to an organization, and how can reputation management services help? Reputation Management Services What is Reputation? Reputation is how customers, society, employees, stakeholders, […]
For most business people scaling of any kind may seem very straightforward. With PPC campaigns, it may look as simple as adding a few parameters and adjusting the budget accordingly. But is it? Google AdWords: Scaling Running geo-targeted, local PPC campaigns on Google AdWords is a no-brainer to most people. When done well, a positive […]
The foremost consideration to be made when creating ad copy for Google AdWords is the target audience. After all, that’s who the business needs to attract as clients. Therefore, if the ad copy is clear and concise, the effectiveness of the ad is bound to be high. Google AdWords: Crafting Copy Crafting ad copy should […]
Google Ads are an effective tool for business owners and individuals who want to promote their products and services. You can use these ads to scale up your operation and target your customer base. But maybe you don’t know how to make your Google AdWords stand out. StickyLeads helps customers develop and implement their digital […]
