One of the most important social media platforms for professional networking is LinkedIn. It has approximately 740 million users and 55 million registered companies. Other platforms like Facebook are a combination of personal and professional information sharing. LinkedIn is focused on the professional side of things. Social Media Marketing With LinkedIn LinkedIn is an excellent […]
Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any […]
Engaging visitors on your website is key to converting those visitors into customers. Turning visits into money is the goal of a business website. Whether you are selling products or services, attracting paying customers is how to grow a business. A website can only do that if your homepage is finetuned to attract the people […]
Though some may malign the content, Twitter remains a viable and valuable social media marketing tool. Like any tool, however, it’s only effective if used properly. To use Twitter effectively, it’s essential to make the most of the medium’s unique feature – the speed of content release to the audience. The downside to this is […]
In this day and age, having a business website is more of a necessity than a luxury. But not just any website – it needs to be optimized for improved website conversion if your business is to stand out in the increasingly crowded online space. Website Conversion One often overlooked yet potentially game-changing tactic to […]
Some might say that the impact and importance of Facebook have waned in recent years, but it remains a valuable social media marketing tool. Like any older tool, though, it needs to be utilized appropriately to be effective. A Facebook business page allows quick and easy access to billions of users, even in modern times. […]
To use hashtags for advertising or not? This question lingers in the minds of digital advertising teams and individual business owners alike. According to a Twitter study, using hashtags increases audience engagement by 50% for brands and up to 100% for individuals. Other researchers suggest that a post with at least one hashtag enjoys 392% […]
In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion. However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect […]
When it comes to website conversion, two of the more popular domains are Squarespace and WordPress. Both allow a company or individual to create a varied and versatile site to handle their needs. Both sites have their advantages and downsides, though, in the long term. WordPress tends to be the preferred site for people to […]
