As a new business in search of brand awareness, the digital advertising platform used has a significant impact on its growth and success. The general idea is to push ads where the right target audience hangs out and where your campaign’s goals are met—leading to a significant Return on Ad Spend (ROAS). But finding the […]
Many content marketers think they need to choose between content marketing or PPC (pay per click) to grow a business. What they don’t realize is that you can use both. Often, marketers will die on their particular marketing hill and argue its defense if it is ever questioned. Content vs. Pay Per Click Those who […]
Keywords have become a vital part of online marketing. Whether done to ensure Search Engine Optimization or make looking up information easier, keywords are an essential aspect of online business. Knowing what keywords to include on product descriptions or information pages can make a big difference in visibility and ease of searching. Advanced Searches As […]
Visibility is all about using the algorithm to your advantage. If your pay per click ad does not show up on the top space, you are not gaining any visibility. This lack of visibility is why you need to use the right tools and techniques to make your PPC ad as effective as possible. Here […]
Did you know that the most critical part of your advertising is finding the right keywords? But how do you find the right keywords, and how do you manage them after you find them? Keywords One of the easiest ways to jumpstart your discovery process and keyword research is to use a keyword generator. However, […]
This question is frequently recurring with our customers and the answer is generally yes. Here’s why: A. If you have a strong brand it’s likely that your competitors are trying to steal your traffic. The typical formula for success teaches AdWords managers that if a competitor is successful you should duplicate what they are doing […]
YouTube Marketing Best Practices With so many different platforms and methods constantly emerging on the digital marketing scene, it can be difficult if not overwhelming to choose where to focus your efforts. One thing a lot of experts agree on is the rising importance and effectiveness of YouTube marketing…
Start with SEO Regardless of what type of online advertising campaign you plan on putting together for a website, the basics of SEO must be respected and implemented. Pay Per Click, Social Media, Advanced SEO…none of these can truly succeed without a proper foundation…
StickyLeads is hosting a live webinar next Wednesday May 4th in Nashville, TN about advertising with Google. If you’ve ever wondered how to get started with Google AdWords or what it’s all about, it will be a great introduction. Visit the event page for more info and to RSVP…
