Visibility is all about using the algorithm to your advantage. If your pay per click ad does not show up on the top space, you are not gaining any visibility. This lack of visibility is why you need to use the right tools and techniques to make your PPC ad as effective as possible. Here are some tips that will help make your ad effective.
Write Your Ads In The Customer’s Language
You need to think from the customer’s perspective if you want to run a significant pay per click ad. Gaining insight into your target audience’s behavior will allow you to get in their head, and you can design an ad accordingly that will trigger a response.
Using keywords help you rank high on search engines. However, this doesn’t mean that you should add as many keywords as you can. Evenly distributing keywords will optimize your ad content and make it relevant. The best way to do this is to add keywords to your ad’s content and titles.
Insert A Call To Action
A call to action in a pay per click ad creates the urgency to take action. You can do this by encouraging customers to click your ad to download an eBook, take advantage of a discount, or sign up for a newsletter.
Understand Your Customer Base
This rule is a no-brainer, but still, many people miss out on its importance in their pay per click ads. For example, if you aim to offer luxury products, your ad content should revolve around that theme. In simple terms, you need to attract customers looking for luxury goods and avoid descriptions and terminology that convey the opposite message. Don’t use words such as discounts or cut-rate prices if you want to sell luxury goods. The proper wording will filter out your audience, and you will only get visitors that are serious about buying your products.
There is more to running a pay per click ad than just creating the ad. You have to create it correctly to be effective. These tips will help you pay attention to small details and will make your ad more effective. If you are having trouble, we can help. Contact StickyLeads at 757-390-0748.