When it comes to online advertisement marketing, quality is paramount. Some might say that quantity is a quality all its own. Still, when it comes to paid advertising, the expenses can easily outweigh the new clients and clicks generated from marketing. Not only do the ads need to be good, but the landing page those […]
The impact of the Covid19 pandemic on businesses is one that almost no one saw coming. As with previous pandemics, the effects seemed to have favored some companies while leaving others relying on their ability to adapt. For instance, in 2020, there was a sudden surge in demand for voice and video conferencing platforms like […]
Using paid marketing to send out ads and other such material can be a great way to get the word out, but it’s only worth the cost if that material creates actual traffic. Ensuring proper advertising engagement is critical to ensure the money spent on marketing isn’t wasted. Whatever strategy a company utilizes for providing […]
The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying. What Is Media Buying? In simple terms, this refers to buying a platform to advertise your product. These are the […]
As a new business in search of brand awareness, the digital advertising platform used has a significant impact on its growth and success. The general idea is to push ads where the right target audience hangs out and where your campaign’s goals are met—leading to a significant Return on Ad Spend (ROAS). But finding the […]
