The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying.

What Is Media Buying?

In simple terms, this refers to buying a platform to advertise your product. These are the goals that media buying aims to fulfill:

  • Finding the right media space
  • Targeting the relevant audience
  • Increasing the conversion rate
  • Increasing brand awareness
  • Creating relevant ads

In the end, media buying aims to fulfill all these goals by spending the minimum amount of money. That’s why many people turn to pay per click ads.

Stages Of Media Buying

Here are the three stages of media buying you will need to go through:


In this stage, you need to consider different platforms and then make the appropriate choice. You need to ensure that the media you choose aligns with your business goals. Here is what you need to do at this stage:

  • Identify your target audience
  • Decide how to reach your target audience
  • Research your competition
  • Design a media buying strategy
  • Choose the relevant media platforms and negotiate the price
  • Allocate a budget to your campaign and plan it

Once all of this is done, you will be ready to launch your campaign.

Campaign Launch

During this stage, you will have to ensure effective delivery and monitor the campaign’s performance throughout. It is essential to understand what works and what doesn’t based on the insights you gather after monitoring. It will help you make better decisions.
You also need to monitor customer behavior to make the relevant changes if your strategy is not working. The launch stage is crucial to future success.

Post-Campaign Stage

Reviewing your performance is the most important thing to do. It helps you think about the pros and cons of the campaign you just launched. You can analyze customer engagement, performance, and ROI so you can know how to establish an even better campaign next time.

Collect data, review statistics, and conjure up detailed reports to understand the campaign you launched. Once you do, you will make better decisions next time.


Pay per click ads is popular when it comes to media buying. You can launch such a campaign too next time. Just be sure to follow the three stages, and it will be a success. If you need help contact StickyLeads. We’re the experts. Call 757-390-0748.