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What Is Audience Research And Why Do You Need To Do It?

What Is Audience Research And Why Do You Need To Do It?

The secret to great marketing is knowing your audience. And that means the finer details of your target demographic, not simply shouting in a public square at anyone walking by. Your landing page is intended to grab the attention and engage that passerby. Therefore, your landing page creation has to be crafted carefully to be […]

A Few Ways Your Ad Budget Could Be Unknowingly Going To Waste

A Few Ways Your Ad Budget Could Be Unknowingly Going To Waste

Nowadays, paid marketing strategies can have veteran marketers spending more than planned without realizing it because factors in the ad world change over time. Here are common ways many companies’ ad budgets could unknowingly be going to waste. Google AdWords: Wasteful Practices to Watch Directing Part of the Budget Towards Bad Search Terms Misdirecting funds […]

Pay-Per-Click: Mistakes To Avoid Using Google AdWords

Pay-Per-Click: Mistakes To Avoid Using Google AdWords

Pay-Per-Click (PPC) is an online marketing model. Google AdWords is the PPC service offered by Google. Most businesses deploy PPC to promote their content, website, and brand by targeting specific keywords to generate leads or traffic. Google AdWords makes it possible for people to see a business’s ad when searching Google. Therefore, knowing how to […]

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