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What Are the Basics of PPC?

What Are the Basics of PPC?

Pay Per Click (PPC) is one of several online marketing and advertising strategies and avenues. The internet is awash with such strategies and models, and they all have their pros and cons. PPC is one of the more common methods, but it does have a cost. Still, if properly planned for, pay per click marketing […]

What Causes A High Bounce Rate In 2021?

What Causes A High Bounce Rate In 2021?

Starting a new endeavor is always stressful. There are a lot of risks involved, and failure is never fun. Unfortunately, landing page bounce (i.e., people looking at the page and leaving without clicking anywhere else) is the bane of online businesses and services. It’s the internet equivalent of someone seeing an ad in a newspaper, […]

How Are The Best Landing Pages Built?

How Are The Best Landing Pages Built?

Landing pages are a vital component for any online entity. Whether a blog, a massive international corporation, or a local town shop, landing pages are people’s first, actual look at a company or service and what they offer. While ads and signs give a cursory view, landing pages are the internet equivalent of an interview. […]

What Is Audience Research And Why Do You Need To Do It?

What Is Audience Research And Why Do You Need To Do It?

The secret to great marketing is knowing your audience. And that means the finer details of your target demographic, not simply shouting in a public square at anyone walking by. Your landing page is intended to grab the attention and engage that passerby. Therefore, your landing page creation has to be crafted carefully to be […]

A Few Ways Your Ad Budget Could Be Unknowingly Going To Waste

A Few Ways Your Ad Budget Could Be Unknowingly Going To Waste

Nowadays, paid marketing strategies can have veteran marketers spending more than planned without realizing it because factors in the ad world change over time. Here are common ways many companies’ ad budgets could unknowingly be going to waste. Google AdWords: Wasteful Practices to Watch Directing Part of the Budget Towards Bad Search Terms Misdirecting funds […]

Pay-Per-Click: Mistakes To Avoid Using Google AdWords

Pay-Per-Click: Mistakes To Avoid Using Google AdWords

Pay-Per-Click (PPC) is an online marketing model. Google AdWords is the PPC service offered by Google. Most businesses deploy PPC to promote their content, website, and brand by targeting specific keywords to generate leads or traffic. Google AdWords makes it possible for people to see a business’s ad when searching Google. Therefore, knowing how to […]

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