When brainstorming the tactics to implement in your digital marketing strategy, Google Ads shouldn’t be left out. Every day, people turn to Google to find solutions for their problems or look for products to buy. Statista shows that as of October 2020, there were more than 267 million unique U.S. visitors to Google. Google Ads […]
Pay Per Click (PPC) is one of several online marketing and advertising strategies and avenues. The internet is awash with such strategies and models, and they all have their pros and cons. PPC is one of the more common methods, but it does have a cost. Still, if properly planned for, pay per click marketing […]
Starting a new endeavor is always stressful. There are a lot of risks involved, and failure is never fun. Unfortunately, landing page bounce (i.e., people looking at the page and leaving without clicking anywhere else) is the bane of online businesses and services. It’s the internet equivalent of someone seeing an ad in a newspaper, […]
Landing pages are a vital component for any online entity. Whether a blog, a massive international corporation, or a local town shop, landing pages are people’s first, actual look at a company or service and what they offer. While ads and signs give a cursory view, landing pages are the internet equivalent of an interview. […]
The secret to great marketing is knowing your audience. And that means the finer details of your target demographic, not simply shouting in a public square at anyone walking by. Your landing page is intended to grab the attention and engage that passerby. Therefore, your landing page creation has to be crafted carefully to be […]
Nowadays, paid marketing strategies can have veteran marketers spending more than planned without realizing it because factors in the ad world change over time. Here are common ways many companies’ ad budgets could unknowingly be going to waste. Google AdWords: Wasteful Practices to Watch Directing Part of the Budget Towards Bad Search Terms Misdirecting funds […]
Business isn’t just about being the first on the scene; it’s also about knowing how to pivot and adapt when conditions change, especially during times of economic upheaval. Businesses most accustomed to moving out of the way of the oncoming train of an economic downturn are likely to survive. Even so, it is still somewhat […]
Pay-Per-Click (PPC) is an online marketing model. Google AdWords is the PPC service offered by Google. Most businesses deploy PPC to promote their content, website, and brand by targeting specific keywords to generate leads or traffic. Google AdWords makes it possible for people to see a business’s ad when searching Google. Therefore, knowing how to […]
