Landing pages are a vital component for any online entity. Whether a blog, a massive international corporation, or a local town shop, landing pages are people’s first, actual look at a company or service and what they offer. While ads and signs give a cursory view, landing pages are the internet equivalent of an interview. If ads are the first impression, a landing page is an introduction. That means, for the landing page to be successful, it needs to take into account ad design and creative components to stand out from the crowd.
At the same time, the page also needs to be practical, straightforward, and easy to navigate. A landing page needs not only to look good, but it also needs to be good at what it does – clearly laying out the concepts, services, or beliefs of whatever or whomever the page is serving.
Landing Pages: Ad Design & Creative Content
Building a Landing Page
Those who build the landing page need to take their client’s needs into account. The builder might have their vision for the page, but the client’s needs come first, and bringing the two concepts together is another aspect of ad design and creative control. It’s also important to keep branding in mind. Companies, even small ones, tend to be associated with their logo or catchphrase. Consistent branding is how people identify specific products or services with a company, which is why it’s so important.
Exceptional imagery is a great way to reinforce branding. While too many images or pictures can clutter a landing page, a few of them can provide insight that color and words alone can’t. A picture is worth a thousand words is a tried and true marketing trick for a reason.
Along with images, the best landing pages usually have a few reviews and a link to more. Companies like to point out when they’ve done an exceptional job because it builds new customer confidence. Good reviews not only help the landing page look better, but they also help with ad design and creative thinking when it comes to marketing.
Knowing their target audience is as important as knowing the branding and core message when it comes to building landing pages for others. In addition, target audience knowledge will assist with selecting the style and look of the landing page to capture and hold that audience’s interest.
Landing pages can be complex or straightforward, but they should all easily convey the core message, brand identity, and product or service available. People mustn’t be confused when they visit, and they must find what they are looking for quickly and easily.
Do you need help with ad design & creative content for your landing page? StickyLeads can help. Our experts can review and recommend changes to your landing page to deliver the results you desire. Contact us at 757-390-0748 and see what we can do for you.