Online marketing and advertising can be challenging for many small businesses. As a local business owner, would you like more people to see and interact with your brand? Raise your chances of conversion? Have your brand pop up on the first page of search engine results? If your answer to all these is yes, you […]
Whether a business is small, medium, or corporate-sized, it needs to be effectively marketed to succeed. There are many different marketing techniques, but two of the more effective are SEO and PPC. But how can a business owner or manager decide which paid search strategy to try on a tight marketing budget? Let’s compare the […]
Google assigns the Ad Quality Score to each ad based on its relevance to the keyword or topic searched. The better your quality score, the more likely your business will appear above others with lower scores in search results. This article will explore what an ad quality score is and how it works. Why Is […]
We live in a world dominated by social media and online news sources. A business today cannot succeed without a solid online presence. It is impossible. Because your business’s digital presence is essential these days, you need to be in total control of it. Complacency can lead to less engagement and lost revenue. Fortunately, there […]
