Just what it sounds like – cost per click (CPC) is how much you are charged for each click or view of your ads. It’s one of the foremost metrics that determine whether or not you’ll have a significant rate of return (ROI) for your paid campaigns. Maybe you’re just learning the basics of home […]
Search engines like Google constantly change the format of their search functions and paid advertisements. You cannot stay static in your approach to how you market your company and products. If you do, you will find yourself left behind, leads and profits standing still, or even worse, declining. Below we will talk about the current […]
Starting a new endeavor is always stressful. There are a lot of risks involved, and failure is never fun. Unfortunately, landing page bounce (i.e., people looking at the page and leaving without clicking anywhere else) is the bane of online businesses and services. It’s the internet equivalent of someone seeing an ad in a newspaper, […]
Landing pages are a vital component for any online entity. Whether a blog, a massive international corporation, or a local town shop, landing pages are people’s first, actual look at a company or service and what they offer. While ads and signs give a cursory view, landing pages are the internet equivalent of an interview. […]
The secret to great marketing is knowing your audience. And that means the finer details of your target demographic, not simply shouting in a public square at anyone walking by. Your landing page is intended to grab the attention and engage that passerby. Therefore, your landing page creation has to be crafted carefully to be […]
Let’s face it – in the fast-paced world of business, you have a limited amount of time to convince someone to make a purchase, and, on the Internet, the competition is fierce. Landing pages, ad design, & creative content all need to come together to impact the reader, but they often fail to do just […]
Nowadays, paid marketing strategies can have veteran marketers spending more than planned without realizing it because factors in the ad world change over time. Here are common ways many companies’ ad budgets could unknowingly be going to waste. Google AdWords: Wasteful Practices to Watch Directing Part of the Budget Towards Bad Search Terms Misdirecting funds […]
Business isn’t just about being the first on the scene; it’s also about knowing how to pivot and adapt when conditions change, especially during times of economic upheaval. Businesses most accustomed to moving out of the way of the oncoming train of an economic downturn are likely to survive. Even so, it is still somewhat […]
Pay-Per-Click (PPC) is an online marketing model. Google AdWords is the PPC service offered by Google. Most businesses deploy PPC to promote their content, website, and brand by targeting specific keywords to generate leads or traffic. Google AdWords makes it possible for people to see a business’s ad when searching Google. Therefore, knowing how to […]
