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How Does Quality Score Factor Into Your Landing Pages?

How Does Quality Score Factor Into Your Landing Pages?

When it comes to online advertisement marketing, quality is paramount. Some might say that quantity is a quality all its own. Still, when it comes to paid advertising, the expenses can easily outweigh the new clients and clicks generated from marketing. Not only do the ads need to be good, but the landing page those […]

SEO vs. SEM – What Is The Difference?

SEO vs. SEM – What Is The Difference?

When it comes to online marketing, some folks are willing to utilize every trade trick to help generate business. However, marketing can be challenging to direct and can also get expensive. Fortunately, there are cost-effective marketing strategies and also times when a more significant investment can pay off. Whether to pay for advertising or not […]

Where Are Marketing Budgets Heading Post-Covid?

Where Are Marketing Budgets Heading Post-Covid?

The impact of the Covid19 pandemic on businesses is one that almost no one saw coming. As with previous pandemics, the effects seemed to have favored some companies while leaving others relying on their ability to adapt. For instance, in 2020, there was a sudden surge in demand for voice and video conferencing platforms like […]

What’s The Deal With Mobile-First Indexing?

What’s The Deal With Mobile-First Indexing?

Google now bases site rankings only on the mobile version—and it’s easy to see why. Over the last few years, Google has demonstrated deliberate efforts to make websites more mobile-friendly owing to behavior trends. According to Statista, mobile devices accounted for more than 60% of Google search engine visits in 2019—up from 34% in 2014. […]

Trends In Ecommerce Automation

Trends In Ecommerce Automation

More and more, automation is taking over jobs and tasks formerly handled by people. While this trend is unfortunate for some, the benefits, for many, often outweigh the downsides. Reduced labor costs and faster production are strong inducements to automate. Not every business can do that, however. For some, it’s the cost of transition, while […]

Easy Steps To Address Email Accessibility

Easy Steps To Address Email Accessibility

Did you know that 9 out of 10 marketers use email marketing to distribute content organically? Email marketing campaigns can be compelling as they offer businesses an opportunity for advertising engagement using personalized and one-to-one communication with the clientele. Advertising Engagement Not everyone uses email marketing to its full potential because many people fail to […]

Fastest Way To Bring Website Traffic To Your Brand New Website

Fastest Way To Bring Website Traffic To Your Brand New Website

There are many ways you can effectively promote your website to a large audience and increase your web traffic. In this post, we’ll discuss the best methods a website should use to be successful, and your newly launched website generates the highest levels of website conversion. Best Ways to Bring Traffic to Your New Website […]

Increase Engagement On Your LinkedIn Company Page

Increase Engagement On Your LinkedIn Company Page

One of the most important social media platforms for professional networking is LinkedIn. It has approximately 740 million users and 55 million registered companies. Other platforms like Facebook are a combination of personal and professional information sharing. LinkedIn is focused on the professional side of things. Social Media Marketing With LinkedIn LinkedIn is an excellent […]

Why A High-Converting Landing Page Is Not Enough

Why A High-Converting Landing Page Is Not Enough

Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any […]

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