In this day and age, having a business website is more of a necessity than a luxury. But not just any website – it needs to be optimized for improved website conversion if your business is to stand out in the increasingly crowded online space. Website Conversion One often overlooked yet potentially game-changing tactic to […]
Some might say that the impact and importance of Facebook have waned in recent years, but it remains a valuable social media marketing tool. Like any older tool, though, it needs to be utilized appropriately to be effective. A Facebook business page allows quick and easy access to billions of users, even in modern times. […]
To use hashtags for advertising or not? This question lingers in the minds of digital advertising teams and individual business owners alike. According to a Twitter study, using hashtags increases audience engagement by 50% for brands and up to 100% for individuals. Other researchers suggest that a post with at least one hashtag enjoys 392% […]
In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion. However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect […]
When it comes to website conversion, two of the more popular domains are Squarespace and WordPress. Both allow a company or individual to create a varied and versatile site to handle their needs. Both sites have their advantages and downsides, though, in the long term. WordPress tends to be the preferred site for people to […]
Most businesses operate social media and know it’s essential online advertisement marketing for customer generation and outreach. Still, many don’t conduct audits of their social media accounts or even understand what an audit is. How do they know if their social media presence is effective? Social Media Audit A social media audit reviews your social […]
Online businesses all want their visitors to convert, but some still experience conversion issues. You may be stuck as to how to fix these website conversion issues. Here are some common problems and how to fix them for better website conversion. Most Common Website Conversion Problems Checkout Issues If it’s hard to checkout, the visitor […]
Preparing websites for business can be an involved process. This difficulty is genuine for your website’s links and connections through advertisements. While a great way to generate business, website conversion can prove more problematic than anticipated if not done correctly. Website Conversion A big part of directing traffic from ads is understanding the terminology. Homepages […]
