In this day and age, having a business website is more of a necessity than a luxury. But not just any website – it needs to be optimized for improved website conversion if your business is to stand out in the increasingly crowded online space.
One often overlooked yet potentially game-changing tactic to creating a high-converting website is basing it around the business strategy. If you try to design your home page first then decide on your business details, you’ll likely end up editing and redesigning a ton of elements later on. It’s crucial to bring the business strategy into the home page design for better website conversion based on experience and industry best practices.
Tips to Integrate Your Business Strategy into a Website Homepage
The underlying goal of a business home page is to achieve high web conversion rates. For this, a business must attract the right audience and address their problems. Incorporating your business strategy into web design is one of the most effective ways to bolster conversion rates.
What is the Purpose of the Business?
What does the business offer? Who is it designed to help? What is in store for the target audience if they buy into the product offering? The business’s causal purpose (i.e., the mission statement) must be highlighted on the website home page to resonate with the target audience.
Narrow Down to the Ideal Audience
What is your target market segment? The idea is to craft a home page tailored to the target audience’s specific needs, including their level of awareness regarding your business offering. A startup designing its home page similar to that of a well-established business is not practical since the respective customers are at different awareness levels. It’s essential to understand the target audience’s viewpoints and their evolving needs for improved web conversion.
What is Your Competitive Edge? – Differentiation
When crafting a business strategy, business owners typically find ways to make their products/services unique. This uniqueness helps turn a stranger or prospect into a loyal customer. The same ‘differentiation zeal’ should be translated into the home page design. Let visitors know why they should choose your product over another.
Stand Out from the Crowd with Impactful Promises
In addition to product differentiation, a business’s home page should highlight a set of promises to reassure the audience. These promises are tied to the business strategy—and they should be both convincing and attainable. For example, the copy on the homepage should highlight why you’re the go-to business for a particular service or product. A good idea to create and sell promises is to understand the target audience’s frustration based on their experiences with similar businesses and address them.
Sticky Leads – Revolutionize Your Business Home Page
Your business website or homepage is at the core of your online identity. For this reason, businesses must have a business strategy before designing a home page. If you’d like to learn more about how you can supercharge your home page for improved website conversions, give StickyLeads a call at 757-390-0748.