In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion.

However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect of customer data is vital. So, why should you be looking into this crucial area of data?

The Importance of Call Tracking Metrics

Inbound and Outbound Calls

Call tracking metrics include many points of data. Primarily, the data relates to your business and any phone calls. This tracking metric traces both inbound and outbound calls. Every time a person picks up a call from your business or decides to call your business, it is tracked. Inbound and outbound calls can tell you a lot about your business.

For instance, if many customers call into your business, this could indicate that your ad campaigns are doing well and affecting your audience in a meaningful way.

Outbound calls can also be a good indication of success because clients input their phone numbers into your website and landing page. So, they are interested in hearing more about your business or ordering your services.

Duration and Volume

However, not all calls are the same. You need to look at other data to get a good idea of an ad campaign’s effectiveness with your audience. Call durations and the volume of calls made or dialed to clients can be significant.

Call volume is crucial because this will tell you the size of your audience. On the other hand, the duration will tell you how engaged your audience is with your content and business. The longer the calls are, the better this is for your business. This result indicates your ad campaigns are doing their job.

Alternatively, if the calls you get are short, this might be an indication that something is wrong. You either aren’t targeting your ads well or are not making sales like you are supposed to, despite having a large call volume.


Overall, tracking call data through metrics is crucial for any business. You will find out where your calls are coming from and why they are being made. This data will give you a better understanding of your audience and the effectiveness of your marketing. So, go over this aspect of data with a fine-tooth comb. Need help analyzing your call metrics and website conversion? StickyLeads can help. Our experts can review the data and recommend improvements. Contact us at 757-390-0748 and see what we can do for you.