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What Are Call Tracking Metrics And Why Should They Matter To You?

What Are Call Tracking Metrics And Why Should They Matter To You?

In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion. However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect […]

Squarespace vs. WordPress – What’s The Difference?

Squarespace vs. WordPress – What’s The Difference?

When it comes to website conversion, two of the more popular domains are Squarespace and WordPress. Both allow a company or individual to create a varied and versatile site to handle their needs. Both sites have their advantages and downsides, though, in the long term. WordPress tends to be the preferred site for people to […]

How To Conduct A Full Social Media Audit

How To Conduct A Full Social Media Audit

Most businesses operate social media and know it’s essential online advertisement marketing for customer generation and outreach. Still, many don’t conduct audits of their social media accounts or even understand what an audit is. How do they know if their social media presence is effective? Social Media Audit A social media audit reviews your social […]

Common Website Conversion Issues And How To Remedy Them

Common Website Conversion Issues And How To Remedy Them

Online businesses all want their visitors to convert, but some still experience conversion issues. You may be stuck as to how to fix these website conversion issues. Here are some common problems and how to fix them for better website conversion. Most Common Website Conversion Problems Checkout Issues If it’s hard to checkout, the visitor […]

How To Choose The Best Online Ad Platform For Your Business

How To Choose The Best Online Ad Platform For Your Business

The world of digital marketing can be confusing and overwhelming—especially for a new business. The internet is littered with all kinds of advice and opinions (often conflicting) regarding which online advertising marketing techniques work and those that don’t. But with the success and growth of the business at risk, business owners must find a way […]

The Very Basics Of A Google Ad Campaign

The Very Basics Of A Google Ad Campaign

You might not be familiar with Google Ads or know how this online marketing system works. So, in this post, let’s go over the basics of a Google Ad Campaign. It can take a little bit of effort, but it’s worth learning about online marketing. Many potential customers can be found through the internet. With […]

Website Homepage vs. Landing Page

Website Homepage vs. Landing Page

Preparing websites for business can be an involved process. This difficulty is genuine for your website’s links and connections through advertisements. While a great way to generate business, website conversion can prove more problematic than anticipated if not done correctly. Website Conversion A big part of directing traffic from ads is understanding the terminology. Homepages […]

How To Find The Right Keywords For Your Marketing Campaigns

How To Find The Right Keywords For Your Marketing Campaigns

No matter how good your product or service is, if your marketing campaign doesn’t push it in front of the right eyes, it won’t make you a dime. The best way to make sure your marketing campaign is shown to the right people is to target the correct keywords. Keywords can make or break your […]

Paid vs. Organic Traffic – What’s Best For Your Business?

Paid vs. Organic Traffic – What’s Best For Your Business?

Marketing can be a tricky prospect. No matter how it’s done, advertising engagement is vital for growth, especially for upcoming businesses. Still, paid marketing can get expensive quickly. The advertising budget can disappear rapidly between creating the ads and handling the paid campaigns on websites. Considering such costs, some company owners try to get by […]

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