Content is king. Approximately 8 out of every 10 companies that delve into inbound marketing by turning out quality content see a positive return on investment (ROI). But competition for organic traffic is getting fiercer and smarter by the day. According to HubSpot (2019), the organic reach of Facebook has declined to 2%. Only Content […]
Many companies use Google Ads for fast, widespread, and easy advertising. Still, as with any marketing material, if the ads aren’t distributed or created effectively, they won’t do their job. For Google AdWords to work, it needs to be done right. That means avoiding common mistakes that companies and businesses make when they half-baked their […]
Creating and perpetuating advertisements through Google’s advertising platform is an efficient and effective way to reach your target audience. While it is easy to use, it is essential to understand how to optimize your Google Ads budget. Advertising is a necessity for nearly all businesses. While it can be difficult to ultimately measure your return. […]
Business marketing can be an involved and inconsistent process. Between all the produced material, numbers to review, and sheer effort that can be involved, some might wonder if intensive marketing work is worth the effort. One central question people might have about their marketing is if they should focus their advertising resources on Search Engine […]
Using paid marketing to send out ads and other such material can be a great way to get the word out, but it’s only worth the cost if that material creates actual traffic. Ensuring proper advertising engagement is critical to ensure the money spent on marketing isn’t wasted. Whatever strategy a company utilizes for providing […]
With the COVID-19 pandemic crippling economics worldwide, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid marketing efforts. While this might save money in the short term, it can be disastrous in the long […]
Quality Score is crucial to the success of any PPC campaign. The aim is to increase advertising engagement, and Quality Score reflects how well it’s doing. Let’s dive into what it is and how it is affected by your page engagement metrics. What Is A Quality Score? It is a score from 1 – 10 […]
The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying. What Is Media Buying? In simple terms, this refers to buying a platform to advertise your product. These are the […]
The internet has become such a vital advertisement tool that it’s difficult to form a proper marketing campaign without taking the World Wide Web into account. While advertising is an integral part of most companies’ budgets, the costs involved can get pretty hefty. This expense is actual for most methods of marketing. Designing, planning, and […]
