Twitter is a great marketing and engagement tool for businesses and freelancers to expand their networks. A big part of growth is through hashtags, which have become such a part of online social media that they tend to be used all over the internet to punctuate a point. Still, for hashtags to work, thought and research needs to be put into their use. Paid marketing experts are well aware of the power of hashtags, as long as they’re used correctly.

What Can Hashtags Do?

Hashtags are an essential component of modern marketing for several reasons. They improve the visibility of posts, give lasting power to tweets –especially important in the fast-paced world of Twitter- and can be used to emphasize promotional offers or campaigns. The trick is to use hashtags relevant to the business at hand while also utilizing different tags than the competition. This can take some work, but that’s where paid marketing experts come into play.

The Importance of Unique Tags

To help create unique tags that stand out from competitors, staying up to date on relevant current events is necessary. The speedy nature of Twitter and tags means not keeping up to date can seriously hamper the effectiveness of both. In a similar vein, trending topics, products, and events should be followed up with tags, especially if there is a link to a promotional offer or campaign. That will increase the longevity of the tags and relevant tweets and improve business.

Keep it Simple

To be effective, hashtags require a fair bit of research. They also need to be simple and easy to remember so that people can follow them more easily. Integration of tags with other related content will help as well. While a lot of research may be needed to bring all the compelling aspects of hashtags together, when used correctly, they will create lasting power that will stick with readers. That means an increased likelihood of readers becoming customers. While paid marketing experts and research take time and money, the benefits of properly utilized tags will make such time and effort well worth the investment.

Simple, direct, well-researched tags tied into conversations and products will go a long way to improving sales and online media engagement with customers. Marketing isn’t just about selling, after all. It’s also about interaction with customers and potential customers to establish a solid consumer base.


Do you need assistance using hashtags for your business? StickyLeads can help. Our paid marketing experts can recommend hashtags and their use in your business’s Twitter postings. Increase your business by using social media platforms effectively. Call us at 757-390-0748 and see what we can do for you.