When creating marketing copy, it is critical to make sure that it is inclusive. It needs to invite as many people as possible to become engaged and loyal to the brand. Adding the help of a PPC firm with paid marketing experts can ensure that content reaches the right audience.

What is Inclusive Content?

Inclusive content is any media including blogs, videos, images, or any other form that can speak to a diverse and broad audience without exclusion. Your content should include words and visuals that do not cause division and represent as many different audiences as possible. It also means structuring your content to be accessible and to avoid political statements and personal opinions on social justice topics.

Are There Benefits to Inclusive Content?

There are benefits to creating inclusive content, but first and foremost, it should be done because it is the right thing to do. So, what are the benefits to content that reaches a broad audience without exclusions? 

  • It can grow your business by widening your target markets.
  • It raises your brand’s profile because more than half of consumers prefer to purchase from companies prioritizing diversity and inclusion.
  • It sells better, up to 23% higher than the average advertisement not focused on inclusion.
  • It demonstrates the brand you have created is committed to change. 

These are significant benefits, and it’s easier than you think to create them.

How Do You Create Inclusive Content?

Below are five steps for creating inclusive paid marketing content to reach a wider audience and have a great return on investment.

  • Include more inclusive language in your content.
  • Make sure your website is easy to navigate, does not include too much motion in graphics or physical triggers, has good color contrast, and works with all browsers and accessibility tools.
  • Ask for audience input on your content and what you may be missing. 
  • Use diverse images.
  • Write in a way that is accessible and easy to understand.


If you are looking for paid marketing experts to help you get your inclusive content to the right audience, then StickyLeads is a great partner to have. Our paid marketing experts use precise targeting to create marketing campaigns to help you reach your desired market quickly and effectively. So, contact us today at 757-390-0748, and let’s get started working on your content.