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Scaling Your PPC Campaign Without Sacrificing ROI

Scaling Your PPC Campaign Without Sacrificing ROI

For most business people scaling of any kind may seem very straightforward. With PPC campaigns, it may look as simple as adding a few parameters and adjusting the budget accordingly. But is it? Google AdWords: Scaling Running geo-targeted, local PPC campaigns on Google AdWords is a no-brainer to most people. When done well, a positive […]

Why A High-Converting Landing Page Is Not Enough

Why A High-Converting Landing Page Is Not Enough

Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any […]

How To Find The Right Keywords For Your Marketing Campaigns

How To Find The Right Keywords For Your Marketing Campaigns

No matter how good your product or service is, if your marketing campaign doesn’t push it in front of the right eyes, it won’t make you a dime. The best way to make sure your marketing campaign is shown to the right people is to target the correct keywords. Keywords can make or break your […]

Why Even Consider Paid Marketing?

Why Even Consider Paid Marketing?

Content is king. Approximately 8 out of every 10 companies that delve into inbound marketing by turning out quality content see a positive return on investment (ROI). But competition for organic traffic is getting fiercer and smarter by the day. According to HubSpot (2019), the organic reach of Facebook has declined to 2%. Only Content […]

SEO vs. PPC – Are You Making The Most Of Everything?

SEO vs. PPC – Are You Making The Most Of Everything?

Business marketing can be an involved and inconsistent process. Between all the produced material, numbers to review, and sheer effort that can be involved, some might wonder if intensive marketing work is worth the effort. One central question people might have about their marketing is if they should focus their advertising resources on Search Engine […]

How Page Engagement Metrics Influence Your Quality Score

How Page Engagement Metrics Influence Your Quality Score

Quality Score is crucial to the success of any PPC campaign. The aim is to increase advertising engagement, and Quality Score reflects how well it’s doing. Let’s dive into what it is and how it is affected by your page engagement metrics. What Is A Quality Score? It is a score from 1 – 10 […]

How PPC And Content Marketing Work Together

How PPC And Content Marketing Work Together

Many content marketers think they need to choose between content marketing or PPC (pay per click) to grow a business. What they don’t realize is that you can use both. Often, marketers will die on their particular marketing hill and argue its defense if it is ever questioned. Content vs. Pay Per Click Those who […]

Should You Use Negative Keywords?

Should You Use Negative Keywords?

Keywords have become a vital part of online marketing. Whether done to ensure Search Engine Optimization or make looking up information easier, keywords are an essential aspect of online business. Knowing what keywords to include on product descriptions or information pages can make a big difference in visibility and ease of searching. Advanced Searches As […]

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