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How To Find The Right Keywords For Your Marketing Campaigns

How To Find The Right Keywords For Your Marketing Campaigns

No matter how good your product or service is, if your marketing campaign doesn’t push it in front of the right eyes, it won’t make you a dime. The best way to make sure your marketing campaign is shown to the right people is to target the correct keywords. Keywords can make or break your […]

Why Even Consider Paid Marketing?

Why Even Consider Paid Marketing?

Content is king. Approximately 8 out of every 10 companies that delve into inbound marketing by turning out quality content see a positive return on investment (ROI). But competition for organic traffic is getting fiercer and smarter by the day. According to HubSpot (2019), the organic reach of Facebook has declined to 2%. Only Content […]

SEO vs. PPC – Are You Making The Most Of Everything?

SEO vs. PPC – Are You Making The Most Of Everything?

Business marketing can be an involved and inconsistent process. Between all the produced material, numbers to review, and sheer effort that can be involved, some might wonder if intensive marketing work is worth the effort. One central question people might have about their marketing is if they should focus their advertising resources on Search Engine […]

How Page Engagement Metrics Influence Your Quality Score

How Page Engagement Metrics Influence Your Quality Score

Quality Score is crucial to the success of any PPC campaign. The aim is to increase advertising engagement, and Quality Score reflects how well it’s doing. Let’s dive into what it is and how it is affected by your page engagement metrics. What Is A Quality Score? It is a score from 1 – 10 […]

How PPC And Content Marketing Work Together

How PPC And Content Marketing Work Together

Many content marketers think they need to choose between content marketing or PPC (pay per click) to grow a business. What they don’t realize is that you can use both. Often, marketers will die on their particular marketing hill and argue its defense if it is ever questioned. Content vs. Pay Per Click Those who […]

Should You Use Negative Keywords?

Should You Use Negative Keywords?

Keywords have become a vital part of online marketing. Whether done to ensure Search Engine Optimization or make looking up information easier, keywords are an essential aspect of online business. Knowing what keywords to include on product descriptions or information pages can make a big difference in visibility and ease of searching. Advanced Searches As […]

What Really Makes A Good PPC Ad?

What Really Makes A Good PPC Ad?

Visibility is all about using the algorithm to your advantage. If your pay per click ad does not show up on the top space, you are not gaining any visibility. This lack of visibility is why you need to use the right tools and techniques to make your PPC ad as effective as possible. Here […]

Finding The Right Keywords For Your Advertising

Finding The Right Keywords For Your Advertising

Did you know that the most critical part of your advertising is finding the right keywords? But how do you find the right keywords, and how do you manage them after you find them? Keywords One of the easiest ways to jumpstart your discovery process and keyword research is to use a keyword generator. However, […]

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