Pay Per Click (PPC) can be an effective marketing strategy that helps various businesses and services increase their customer base and thus their revenue. However, successful home services PPC marketing depends on understanding how PPC works and interacts with the various components of the strategy. How PPC Works PPC works through Google Ads. Whenever someone […]
Just what it sounds like – cost per click (CPC) is how much you are charged for each click or view of your ads. It’s one of the foremost metrics that determine whether or not you’ll have a significant rate of return (ROI) for your paid campaigns. Maybe you’re just learning the basics of home […]
Search engines like Google constantly change the format of their search functions and paid advertisements. You cannot stay static in your approach to how you market your company and products. If you do, you will find yourself left behind, leads and profits standing still, or even worse, declining. Below we will talk about the current […]
For most business people scaling of any kind may seem very straightforward. With PPC campaigns, it may look as simple as adding a few parameters and adjusting the budget accordingly. But is it? Google AdWords: Scaling Running geo-targeted, local PPC campaigns on Google AdWords is a no-brainer to most people. When done well, a positive […]
Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any […]
No matter how good your product or service is, if your marketing campaign doesn’t push it in front of the right eyes, it won’t make you a dime. The best way to make sure your marketing campaign is shown to the right people is to target the correct keywords. Keywords can make or break your […]
Content is king. Approximately 8 out of every 10 companies that delve into inbound marketing by turning out quality content see a positive return on investment (ROI). But competition for organic traffic is getting fiercer and smarter by the day. According to HubSpot (2019), the organic reach of Facebook has declined to 2%. Only Content […]
Business marketing can be an involved and inconsistent process. Between all the produced material, numbers to review, and sheer effort that can be involved, some might wonder if intensive marketing work is worth the effort. One central question people might have about their marketing is if they should focus their advertising resources on Search Engine […]
With the COVID-19 pandemic crippling economics worldwide, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid marketing efforts. While this might save money in the short term, it can be disastrous in the long […]
