Did you know that 9 out of 10 marketers use email marketing to distribute content organically? Email marketing campaigns can be compelling as they offer businesses an opportunity for advertising engagement using personalized and one-to-one communication with the clientele.
Advertising Engagement
Not everyone uses email marketing to its full potential because many people fail to address email accessibility. Marketers understand the importance of email accessibility; however, very few marketers make the emails accessible to the entire client base. Let’s take a look at three critical steps to improve advertising engagement with email accessibility.
Content
The nature of the content in your email is critical. Try to keep the content informal and straightforward to understand. Make it concise and easy to read. Don’t add any problematic words or jargons that half of the clients won’t understand. These days many marketers use emojis to make their emails more engaging. It is a great way to improve email accessibility and get the reader’s attention. Go for personalized content for each client. Instead of writing Dear Sir or Madam, add the client’s name. Keep the email short and only mention essential and to-the-point information.
Technicalities
Once you have taken care of the content, the next step is to take care of the technicalities. When it comes to the programming language of the email, use a semantic code. The Semantic code can significantly improve the user experience. It can make it easy for readers to navigate through the email, thus making it more accessible.
Visual Presentation
The third step is to work on the visuals. Try to add relevant visuals in the email. Use photos and gifs and make the email more presentable. (Note: Flashing or strobing gifs can trigger seizures in some people, so add simple images that everyone can understand and enjoy.) Use a well-constructed color scheme throughout the email. Visuals should make the email more pleasing for the readers. Don’t forget to use appropriate alt-text for the images as well. If a person cannot see the pictures in the email, they can still read the text, which describes the image.
These simple steps can improve your email accessibility. These steps may seem small, but they can yield great results. Just make the email easy to follow and try to be as inclusive as possible of all your clients.
StickyLeads
Do you need some advice on how to increase advertising engagement with your digital marketing? StickyLeads can help. Our experts can recommend the look and content of your emails to produce the most significant impact. Contact us at 757-390-0748 and see what we can do for you.
