One of the most important social media platforms for professional networking is LinkedIn. It has approximately 740 million users and 55 million registered companies. Other platforms like Facebook are a combination of personal and professional information sharing. LinkedIn is focused on the professional side of things.
Social Media Marketing With LinkedIn
LinkedIn is an excellent platform if you want to grow your professional network; however, many people fail to realize the importance of LinkedIn’s full potential. In social media marketing, increasing your profile engagement can do wonders. You need to increase your LinkedIn profile’s engagement if you want to be successful. Here are a few simple yet effective steps you can take to increase engagement on LinkedIn.
Update Your Profile Regularly
One of the essential steps you can take to increase engagement on LinkedIn is to update your profile regularly. Add all new and vital information to your profile. If there is a professional event coming up in your industry, talk about it. Stay current. Stay relevant.
Work On Your Profile
If you are running a business and want to increase engagement for your company profile, you should also work on your profile. People prefer to follow real people instead of following a company. If you have a personal profile, people will be more inclined to follow your business account.
Influencers
Like all other social media platforms, you can find influencers on LinkedIn as well. Try to take advantage of what these influencers bring to the table. They can persuade their large number of followers to connect with your business profile.
Ask For Recommendations
Asking for recommendations can help in expanding your professional network. Try to ask for high-quality recommendations from well-known people in the industry.
Join Relevant Groups
There are many groups you can join on LinkedIn. Search for and join all the relevant groups you find. These groups can help you find relevant connections from your industry which can significantly boost the engagement rate of your LinkedIn page.
Have A Responsive Profile
Having a responsive profile means that you post content that can be viewed seamlessly on different platforms (i.e., computers, mobile phones, tablets). Studies have shown that people tend to use their mobile phones more than laptops or other similar devices. So it is ideal for posting mobile-friendly content.
Focus On Content
You must focus on the content you post on your profile. Text-only posts are more engaging on platforms like LinkedIn. Try not to make any typos or grammatical mistakes. Use relevant hashtags in your texts. Proper hashtags can help you expand the reach of your posts. In addition to the textual content, only post professional images on the platform.
StickyLeads
Are you new to social media marketing or LinkedIn? StickyLeads can help. Our experts can recommend the best ways to use these digital tools to advance your business. Contact us at 757-390-0748 and see what we can do for you.
