You might not be familiar with Google Ads or know how this online marketing system works. So, in this post, let’s go over the basics of a Google Ad Campaign. It can take a little bit of effort, but it’s worth learning about online marketing. Many potential customers can be found through the internet. With this knowledge, you can start marketing your business online effectively.
Why Should You Use Google Ads?
Google Ads is a must-have purchase for any serious business. If you want to laser target your audience and get people interested in your products or services, there is no better advertising platform.
Although Google Ads is a powerful tool, you want to make sure that you are using the right combination of keywords. The better keywords you use on your Google Ads, the better your ad placement will be, and the more clicks your ads will receive. Your ads will be able to target customers specific to your niche and business rapidly.
Popular Terms You Should Know
Keywords – This refers to words and phrases that help market your business and determine your ads’ placement.
Cost Per Click (CPC) – The cost for each click your ad gets
Quality Score – This refers to the quality of your ads, keywords, and landing page. Google determines this. And, the better your keywords are, the better this score will be.
Ad Rank – Ads on Google are ranked. Your Ad rank refers to your place compared to other popular Google Ads.
What Ads Can Your Run?
There are a large variety of ads you can run through Google. A few popular options are video ads. Short video ads are typically what you see on YouTube. Other options include display network ads, and these are image-based ads that are seen on websites.
You can also do search network ads, which are text-based and seen when someone searches for something on Google. There are tons of options, but you want to choose something that utilizes your keywords well.
What Keywords Will Work Best?
Finally, what keywords will work for your Google Ads best? Keywords are essential to your Google Ad Campaign. They help increase your ads’ quality score and bring in more customers.
To create the best keywords, tailor your keywords to your service or product. If you are selling something specific to a particular group, hone in on a specific set of words for your Google Ads words.
Anything you write and use for keywords should be made with intention. You don’t always have to be specific, and sometimes broad keywords work well. But, always think about your audience and their searches. This method will help you create the best Google Ad campaign.
StickyLeads
Do you need some assistance with keyword selection? The experts at StickyLeads are ready to help. We can guide you through using Google Ads to boost your business. Contact us at 757-390-0748.
